Category: Small Business

  • Why You Should be Networking with Other Freelancers

    Why You Should be Networking with Other Freelancers

    As freelancers, it’s easy to fall into a scarcity mindset, especially in off seasons. Sometimes projects fall through, or you can’t seem to land a steady stream of clients. In these seasons, other local writers and marketers may seem like your competition. After all, there’s a limited client base to pull from, right?  Luckily, since […]

  • 9 Most Memorable Quotes from Inbound 2021 Marketing Conference

    9 Most Memorable Quotes from Inbound 2021 Marketing Conference

    I spent Tuesday-Thursday participating in Inbound 2021, a virtual marketing conference hosted by HubSpot. And though it was a great 3 days, I am now experiencing information overload.  My brain feels physically tired. A feeling I haven’t experienced since grad school. I watched 16 live sessions, and have at least 10 more on my watchlist […]

  • Using Community Events to Promote your Brand [Balloon Fest 2021]

    Using Community Events to Promote your Brand [Balloon Fest 2021]

    Last weekend, I stood in the center of Memorial Park for Labor Day Liftoff, surrounded by a milling crowd. My first stop is the Pikes Perk coffee tent. It’s only 6 am, and the September morning feels brisk on my bare legs. I get a drip coffee with two creams, and pick my way across […]